Alexander Chung

July 11th, 2010

From Caveat Emptor to Caveat Comes

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ABOUT ME

All people are born alike - except marketers and consumers.

LATEST ARTICLES

Not Quite Viral, Not Quite Spreadable

This is an excerpt from a paper I wrote for the Australian & New Zealand Marketing Academy with my good friend Luke Greenacre. (He’s thought longer and harder on word of mouth than anyone you’ve met – check out this video.) Let Friends Beware The models of marketing communication on which most of the current ethical discussions [...] Read "Not Quite Viral, Not Quite Spreadable" more

From Caveat Emptor to Caveat Comes

Click here. Read "From Caveat Emptor to Caveat Comes" more

SXSW – People are Stupid, and How to Fix Them

Three certainties when submitting a presentation for a conference: @clayparkerjones is invovled, the title is hyperbolic and the opening sentence speaks to things that are very certain. With those conditions in mind, I present, to you, our submission for SXSW. ‘People are Stupid, and How to Fix Them’ There is nothing more certain than our ability [...] Read "SXSW – People are Stupid, and How to Fix Them" more

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