A sneak peak at a visualization I’m working on for word of mouth communication. It follows drivers as the occur through time – the only way to describe motivation, in my eyes. 

At the ripe age of 20*, I embarked on a thesis that aimed to explain why people communicate about products and services. I soon discovered that the task at hand was more than over-sized – it was impossible. With so many different perspectives, from psychology to complexity, I either had to create an all encompassing [...]

Eating lychees is all about chance. The subtropical fruit’s rough, brown exterior says nothing about how sweet it is and, most importantly, does not signal the size of the seed. Small seeds are the holy grail of the lychee experience. The quest for a small seed lychee is why they are so addictive. More flesh, [...]

A family, from a network perspective, is a highly inefficient structure. The entry of new information into the network is often low and the influence of certain nodes is often disparate. Phrased differently, a father’s forceful opinion can limit the opportunity for others to exist. Consider that the key determinant in political persuasion is your family. Where [...]

Academic and popular circles alike* have long debated whether marketing is a science, pseudo science or an unquantifiable art. The contentious issue: can the effect of marketing be measured. My position has always been that the more you know, the more you can measure and identify relationships between variables.
It’s simple. The more variables you consider, the more [...]

There are two reasons why an angler is the best person to deal with rejection. First, you have the willingness to be alone. Silent mornings between angler and river bank are a great way to teach independence. Second, and more importantly, is perseverance through long periods where no fish are caught. Missed opportunities train a [...]

Since 1992, 801 journalists have been killed around the globe. To understand how high this death rate is consider that just over 1000 pugilists have died in the history of boxing. (Now, you could argue that wars kill journalists not the profession whereas boxing is an equal threat to all its participants – but that [...]