Eating lychees is all about chance. The subtropical fruit’s rough, brown exterior says nothing about how sweet it is and, most importantly, does not signal the size of the seed. Small seeds are the holy grail of the lychee experience. The quest for a small seed lychee is why they are so addictive. More flesh, more enjoyment.

To a connoisseur, lychee’s are a fruit with a ‘high-range’ population. That is, the quality among individual lychees differs greatly.

Professions suffer from the same problem.

One digital strategist might be markedly better than the next. Range is even a concern in professions with high-barriers to entry and standardized processes. Doctors, for example, are more varied than you’d expect.

Many things contribute to ‘range’ in the medical profession. An individual’s memory might be one. Like lychees, some doctors have bigger seeds than others. In other words, a greater capacity to learn, re-learn and remember new medical knowledge. I’ve always wondered how a doctor keeps up. Technology is my best answer. It’s interesting to define technology as tool to reduce range – to make sure humans don’t fall behind as the world moves rapidly forward.